This article will give you everything you need to know about the importance of an SEO Website Redesign!
When you’re redesigning a website, it’s not just about making it look nicer—it’s also a great time to improve how it ranks on Google! At Searchfrost Digital Solutions, we know that strong SEO (Search Engine Optimization) helps people find your website easily. Here’s a simple guide on ensuring your redesigned website gets as much traffic as possible.
Why SEO Website Redesign Matters?
Imagine if you built a beautiful store but it was hidden away on a back street. No one would find it, right? SEO helps put your website on a “main street” where people can find it easily through search engines like Google. If you’re redesigning your website, it’s the perfect chance to improve your SEO and attract more visitors.
SEO Website Redesign Guidelines
1. Keep Track of Your Current SEO
Before you make any changes, it’s important to know what’s already working on your current website. Start by identifying the keywords that are bringing people to your site and the pages that get the most traffic. Think of it as packing for a trip—you wouldn’t leave behind the things you know you’ll need! We can help you with this by conducting a thorough SEO audit.
2. Make Sure Your URLs Are SEO-Friendly
URLs are the web addresses for each page on your site, like “www.example.com/about-us.” When you redesign your website, it’s easy to change these URLs by accident. But if you do, search engines might not know where to find your content anymore, and you could lose traffic. To avoid this, try to keep your URLs the same for important pages. If they must change, use what’s called a 301 redirect, which tells search engines where to find the new page.
3. Optimize Your New Content
Redesigning a website can come hand in hand with new or revised content on the site. Ensure that what you develop in your new site contains the search words people are typing in. Consider your audience here – what kind of search terms might they use when Googling what you provide?
It is also equally important to have reachable headings and subheadings integrated with the keyword. This is a valuable asset to visitors so they can easily read through your pages and it also helps search engines know what they are looking at.
4. Improve Page Loading Speed
Imagine clicking on a website, and it takes forever to load. Most people won’t wait—they’ll leave and find a faster site. Google knows this, so it ranks faster websites higher than slow ones. During your redesign, make sure your website loads quickly. You can do this by optimizing images, reducing unnecessary code, and using a good hosting service.
5. Make It Mobile-Friendly
More and more people are using their phones to browse the internet, so having a mobile-friendly website is essential. When redesigning, make sure your website looks good and is easy to use on mobile devices. This helps with SEO because Google prefers mobile-friendly sites and often ranks them higher.
6. Create High-Quality Backlinks
Outer links are other links from other sites that link to your site. Google views these as votes that your website is credible and relevant in other words a vote of confidence from Google. Notable ways that help to gain backlinks include the following: Writing useful content you think other websites would link to, for instance, writing blog articles or posting infographics. You can also get in touch with relevant industry blogs or web sites and inquire if you can have your content link.
7. Set Up Google Analytics and Google Search Console
When you have a newly designed website it is crucial that you pay attention to its performance once it is launched. There are two tools that google offers for free that tell you how users are coming to your site, what pages they are visiting etc. Here you can then tell what is being done well and what can improve on, by comparing the volume of the number of calls made to the amount of revenue generated.
8. Test and Monitor Your Website After the Redesign
After creating the website it is imperative to monitor it frequently after few days once it is online. It is rather typical for a redesign procedure to be accompanied by many little errors: links can turn out to be damaged, pages will load slowly, or images can miss the mark. Periodically check on your website to make sure that every function on the website is running fine.
So, again, it does requires constant work, and, to reiterate the basic common knowledge about SEO, it is not a quick fix thing, it is long distance run for the geeks. Things don’t change immediately but constant supervision ensures that all is well.
9. Focus on User Experience (UX)
Google likes websites that make visitors happy. This is known as user experience (UX). If people enjoy using your site and spend more time on it, Google will notice and may rank your site higher. Focus on easy navigation, clear calls-to-action (like “Buy Now” or “Learn More”), and a clean design.
Ready for SEO Website Redesign? Let Searchfrost Digital Solutions Help!
A successful website redesign with strong SEO can bring more visitors, more leads, and more success to your business. At Searchfrost Digital Solutions, we specialize in making your website not only look great but perform well on Google too. From SEO audits to speed optimization and mobile-friendly designs, we’ll make sure your redesign is set up for SEO success.
Let’s work together to make your website shine on Google. Contact Searchfrost Digital Solutions today and start your journey to better SEO!
