In this article, we will provide keyword research tips that will help your business improve SEO performance, attract more traffic, and reach your target audience more effectively.
Finding the right keywords is one of the most important steps to make your business appear on Google. Think of keywords like the magic words that people type into search engines to find what they need. At Searchfrost Digital Solutions, we help businesses find the best keywords to reach their customers. Here’s how you can find the right keywords for your business — and if it sounds tricky, don’t worry; we’re here to make it simple!
Keyword Research Tips from Searchfrost Digital Solutions:
1. Think Like Your Customer
Imagine you’re your own customer. What words would you type into Google to find your business? For example, if you sell cakes, you might search for “birthday cakes near me” or “best chocolate cake.” These are keywords! Start by making a list of what your customers might search for.
Tip: Use specific words. If you’re a bakery in Manila, don’t just use “cakes” — try “cakes in Manila” or “best bakery in Manila.” The more specific, the better.
2. Check Out Your Competition
Another simple way to find good keywords is by looking at what other businesses like yours are using. Check out their websites and see what words they use in their headings, descriptions, or blog posts. If they show up high on Google, their keywords are working well!
Tip: Don’t just copy their keywords — use them as inspiration. Think of what makes your business unique, and find words that show why customers should choose you.
3. Use Keyword Research Tools
You can find almost any keyword online for free by using tools like Google Keyword Planner or Answer the Public. These tools allow you to enter a phrase, such as “cakes,” and they will provide you with a list of commonly searched keywords related to that phrase. Some of these tools also indicate how frequently these keywords are searched by users.
Tip: If your topic is ‘cakes,’ that would be the basic search term, and then you go deeper. Thus you may discover concepts such as “chocolate cake delivery” or “sugar-free cakes.”
4. Look for Long-Tail Keywords
The text includes both short keywords, which consist of a few words, and long-tail keywords, which contain many words. Although long-tail keywords are typically searched less frequently than shorter phrases, they tend to attract more business-oriented clients. For example, the phrase “buy gluten-free chocolate cake in Manila” is identified as a long-tail keyword, and individuals who search for this are likely to be ready to make a purchase.
Tip: This is why long-tail keywords provide value because you are targeting a group of people who understand what they are looking for. Ideal for companies that are struggling to make an impact are such icons!
5. Analyze Search Intent
Search intent refers to the reason behind a user’s search query—specifically, why they are looking for something. There are three main types of search intent:
- Informational Intent: The user is seeking information to accomplish a task. For example, searching for “How to make a chocolate cake” indicates they want to learn how to bake one.
- Transactional Intent: The user is searching with the intention to purchase a product. An example of this would be searching for “buy chocolate cake online,” showing they want to make a purchase.
- Navigational Intent: The user is looking for a specific website. For instance, entering “Cake Shop Manila” indicates they want to go directly to that shop’s website.
Understanding search intent is crucial for selecting the right keywords. If you aim to sell cakes, it’s beneficial to focus on keywords that signal buyers are ready to make a purchase.
Tip: Think about the type of customer you want to attract and what they might type into a search engine when they decide to buy something.
6. Check Keyword Difficulty
Keyword difficulty refers to how challenging it is to achieve a high ranking for a specific keyword. Certain phrases can be particularly hard to rank for due to high competition; for example, the phrase “best chocolate cake” is often very competitive. Don’t worry! It’s important to avoid using keywords that are either too broad for your target audience or too difficult to rank for based on what your business offers.
Tip: If a keyword is too challenging to target, consider using a long-tail keyword instead. For instance, you could replace the keyword “chocolate cake” with “organic chocolate cake in Manila.”
7. Review and Update Your Keywords Regularly
Once you have a list of keywords, keep an eye on them! Trends change, and the words people use to search for products change too. By updating your keywords every few months, you can stay current and keep bringing in customers.
Tip: Use tools like Google Analytics to see which keywords are bringing in visitors. If you notice certain keywords aren’t working, swap them out for new ones.
Searchfrost Digital Solutions’ Keyword Research Tips Will Help You Succeed!
Finding the right keywords doesn’t have to be hard. With these tips, you’ll be well on your way to attracting more customers and growing your business. But if it feels like a lot to handle, don’t worry — Searchfrost Digital Solutions is here to help!
Ready to boost your business with the perfect keywords? Contact Searchfrost Digital Solutions today and let our experts do the work for you. Let’s make your business shine on Google!
